HOOMAN ABBASI
Product Designer
WORK EXPERIENCE
May 2024, September 2024
Spearheaded the end-to-end design of a cross-platform restaurant ordering system (Kiosks, Mobile, Desktop), by on-site shadowing, resulting in 30% increase in user engagement.
Reduced order processing time at restaurant kitchens by 20%, by enhancing the design of the order management mobile app, through analyzing kitchen and delivery staff behavior.
August 2022, April 2024
Impacted growth, through increasing user engagement by 25%, by designing a self-service onboarding flow, as well as redesigning the structure of top 3 flows of the product.
Streamlined product quality by implementing an automated workflow and cross-functional UX/UI test process before and after release that automated the resolve of UX issues.
Led career development, mentorship, and performance review of 2 Product designers that saw 15% increase in employee satisfaction and team performance.
Partnered with the Head of Product, PMs, and Engineering leads in holding product town halls, presenting design achievements and proposed plans for improvements.
July 2020, July 2022
Led a team of 5 Product Designers, 1 UX Researcher, and 1 UX Writer.
Led the design of mobile app, and web app of a tele-medicine startup, with a growth mission, increasing users by +1,500,000.
Led the design team to restructure and redesign the MTN Super app and its design system with +30,000,000 active users.
Increased super app home screen conversion rate per service by 10%.
Boosted the revenue generated from the core features by 20%.
Lead the end-to-end design for the first online Buy Now Pay Later experience in Iran for For Digikala E-Commerce Group, with +40,000,000 end users and +400,000 merchants.
Increased the KYC and credit evaluation speed for new customers by 20%.
Heightened BNPL adoption on Digikala Marketplace by 15%.
OTHER WORK EXPERIENCE
May 2018, June 2020
Designed the first online account management mobile app in Iran, that boosted company revenue and was used by +8,000,000 million users.
July 2015, April 2018
Designed the first Persian Learning Management System for professors, assistants, and students at universities, which saw increased evaluation speed x7 times.
Education
Master of Human-Computer Interaction
2014 - 2017
Bachelor of IT Engineering
2010 - 2014
Skills
Hard skills
User Journey Mapping
Interaction Design
Mobile Design
Web Design
Design Systems
Wireframing
WCAG
Data Analytics
User Interview
Usability Test
Design Thinking Workshop
Contextual Inquiry
Prototyping
Basic knowledge of HTML, CSS, JS
Soft skills
People Management
Feedback Talks
Team Building
Design Vision and Strategy
Cross-functional Collaboration
Team Management and Mentorship
Coaching and Talent Development
Agile Project Management
Tech Stack
